Thank you for your interest in
my copywriting services ... 
Now maybe you have asked for this information kit out
of curiosity. Some folks do - especially those who never
hired a freelance copywriter before.
But, more likely, you need a good direct response or
fundraising copywriter- -someone who combines writing
skill and sales ability with industry know-how and product
knowledge.
Whatever your reason for calling or writing, you want
to know more about a writer before you hire him. If
we were sitting face-to-face, chatting in your office,
you'd ask me questions. Let me try to answer a few of
those questions right here.
"WHAT
ARE YOUR QUALIFICATIONS AS A COPYWRITER?"
As a freelancer, I've written copy for dozens of for-profit
and non-profit organizations all across the country.
This copy has consistently performed above industry
standards and brought in millions of dollars for my
clients.
My writing ability is strengthened with an in-depth
knowledge of people skills and sales skills. I have
taught seminars on marketing, fundraising, sales, management,
and the power of understanding personalities in family
and business environments (a real plus to not only getting
along with people, but
also in persuading them.)
As a graduate of several highly specialized courses,
I have advanced training in fundraising, politics, and
copywriting.
Before becoming a freelancer, I founded and operated
3 separate corporations, which included a professional
speakers bureau, custom software and website development
company and telemarketing center. The attached material
will give you the full story.
"DO
YOU HAVE A DIRECT RESPONSE AND COPYWRITING BACKGROUND?"
I am a graduate of the American Writers and Artist
Institute’s direct response and selling yourself
courses (AWAI is the industry leader in copywriter’s
training).
I am also a graduate of the GOP’s prestigious
and exclusive Campaign Management College and their
Finance School. I have extensive background in fundraising
and copywriting for national and international organizations.
As you know, fundraising and politics is all about direct
response.
Most important to you, I’m a direct mail specialist.
Writing direct response and fundraising copy isn’t
something I do to pass the time between TV commercials
... it’s my bread and butter. So I put all my
skills, passion, knack, know-how and experience into
every piece of direct response and fundraising copy
I write.
And, after writing hundreds of fundraising letters,
articles, brochures, sales letters and websites for
people like you, I’ve learned how to take every
day experiences and mold them into compelling
copy that motivates donors, consumers, voters,
and fence-sitters into taking action ... like
cutting a check.
"DO
YOU HAVE EXPERIENCE IN MY FIELD?"
If you are a non-profit organization or business that
reaches out to buyers and donors through direct response,
chances are I already have experience dealing with your
type of cause, product or service -- or something very
similar.
Take a look at my writing samples enclosed with this
letter. Do they seem "right up your alley"?
If not, give me a call, and we can discuss your specific
needs. Either way, I only approach organizations and
business that I can feel -- and write -- passionate
about. You’ll be getting my very best.
"WHAT
KINDS OF ASSIGNMENTS DO YOU HANDLE?"
I cover the full spectrum. About 75 percent of my business
is writing direct response copy such as sales letters,
email campaigns, fundraising letters, etc... The rest
involves creating a wide assortment of marketing communications
materials, including ads, feature articles, slide presentations,
telemarketing
scripts, press releases, newsletters, speeches, web
pages, and Internet direct mail.
My specialty is my ability to weave compelling stories
into my copy. This writing style charges people emotionally
and produces excellent results.
I am able to quickly grasp complex fundraising and
marketing problems. Clients appreciate the fact that
I can sit down with executive directors, marketing managers,
sales personnel, printers, techies and development directors
and speak their language.
What's more, my copy gets results. One letter, written
for a large national organization, was their top performing
letter, bringing in a 28% response rate and boosting
their donations by over 225%.
Another piece of copy, a donor acquisition direct mail/telemarketing
combination campaign I wrote for a pro-family organization
brought in over 2,500 new donors and netted them more
than $45,000... in less than 30 days.
I can't predict how many responses my direct response
piece will pull for you. But I can — and do —
guarantee your satisfaction with the copy you receive
from me.
"DO
YOU OFFER CONSULTING SERVICES?"
In addition to writing copy, I also work
with many of my clients as a consultant, helping them
plan marketing and fundraising campaigns that generate
maximum response. They're pleased and happy to get on-target
advice that works - at an affordable fee — and
they like the fact that I don't charge a monthly
retainer.
"YOUR
FEE SCHEDULE LISTS A PRICE FOR A 'COPY CRITIQUE.' WHAT'S
THAT?"
A Copy Critique provides an objective
review of a direct response package, telemarketing script,
finance plan, brochure, ad or fundraising package. You
can have me critique either an existing piece OR a draft
of copy in progress. It's up to you.
When you order a Copy Critique, you get
a written report of two or more single-spaced typed
pages that analyzes your copy in detail. I tell you
what's good about it and what works ... what doesn't
work ... what should be changed ... and how. My critique
covers copy, design, strategy, and offer. It also includes
specific directions for revisions and rewriting, although
I do not write or rewrite copy for you under this arrangement.
A Copy Critique is ideal for clients who
want a "second opinion" on a piece of copy,
or who need new ideas to inject life into an existing
package that's no longer working. It also enables you
to sample my services at far less cost than you'd pay
to have me write your copy from scratch.
"SPEAKING
OF MONEY. WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"
For any copywriting assignment —
a direct response package, a sales letter, an ad, a
brochure, a feature article, a Web site — just
let me know what you have in mind and I'll quote you
a price. The enclosed "Schedule of Estimated Fees"
gives typical prices for a variety of different projects.
"WHO
ARE YOUR CLIENTS...AND WHAT DO THEY SAY ABOUT YOUR COPY
AND COUNSEL?"
“I have worked with Joshua in some troubling
circumstances and have found him to handle whatever
is thrown his way in an extremely professional and timely
manner.” reports Dan Morgan, president of Morgan,
Meredith & Associates, “He has shown himself
to be a good leader and works incredibly hard in achieving
the goals and objectives assigned to him.”
Kim Lehman, director of Iowa Right to Life said: “Like
most right to life groups, the director wears many hats,
including fundraiser. That has worked for a while, but
eventually we are faced with finding new donors. This
becomes difficult because more and more time must be
dedicated to fundraising and less
time on what we are really about ... saving lives. I
highly recommend Joshua for organizations like mine.”
A list of clients and testimonials
can be found by clicking here.
"HOW
LONG WILL IT TAKE YOU TO WRITE MY COPY?"
Ideally I like to have 2-3 weeks to work on your copy.
That gives me the time to research, polish, edit, and
revise until I'm happy with every word.
However, I realize you can't always wait that long.
So if the job is a rush, just indicate the date by which
you must receive the copy on the enclosed order form.
If I take on the job, I guarantee that you will have
the copy on your desk by this deadline date - or sooner.
No matter what the deadline, the copy I submit
to you will be right. You can depend on
it.
"WHAT
HAPPENS IF WE WANT YOU TO REVISE THE COPY?"
Just tell me what you want improved and what the changes
are, and I'll make them ... fast. There is NO CHARGE
for rewriting. Revisions are included in the flat fee
we've agreed to for the assignment, provided they are
assigned within 30 days of your receipt of the copy
and are not based on a change in the assignment made
after copy has been submitted.
Most clients are pleased and enthusiastic about my
copy when they receive it. But if you are not 100 percent
satisfied, I will revise the copy according to your
specific guidelines ... and at my expense.
"HOW
DO I ORDER FROM YOU?"
Putting me to work for you is easy. First, just tell
me about your client base and the product, service or
cause you are focused on. Send me your brochure, catalog,
product, or any other literature which will give me
the background information I need to write your copy.
Use this
order form as a guideline. But don't worry
about organizing anything - I'll do that. If I have
any questions, I'll pick up the phone and ask.
When you give me the go-ahead, I'll write the assignment
for you. You will receive your copy on or before the
deadline date. And remember: it is guaranteed to please
you.
Dozens of organizations and companies - including Microsoft, Google, Veriszon, the
Republican Congressional Committee, United Families
International, Twin Creek Ranches, Upstream Academy,
and Boy Scouts of America - have found my copy ideal
for promoting business and increasing their direct response
results.
So... why not try my service for your next direct
response letter, feature article, press release, ad,
e-mail, fundraising letter, or brochure? I
promise you'll be delighted with the results.
Sincerely,
Joshua Boswell
P.S. If you have an immediate need call me right now
at (801) 794-4960 or e-mail me the details at joshua@earnmorecopy.com.
There is no charge to discuss your job with you and
give you a cost estimate. And no obligation to buy.
